Recently, Bloomberg cited Citigroup Global Markets research, stating Google-based advertising spending may slow down.
Mark May, an analyst at Citigroup, said there are indications of a slowdown in the sector this year, which ultimately may drag the growth 1% -2% down below forecasts.
Although there are no specific figures on the forecasts, it seems to be an additional indicator the ‘race for clicks’ in the digital media industry is facing the downtrend.
The International Business Times recently published an article written by Max Willens entitled “What's Really Killing Digital Media: The Tyranny of Impression", explaining how the digital publishing turns out eroding their own potential of resources.
Mark May, an analyst at Citigroup, said there are indications of a slowdown in the sector this year, which ultimately may drag the growth 1% -2% down below forecasts.
Although there are no specific figures on the forecasts, it seems to be an additional indicator the ‘race for clicks’ in the digital media industry is facing the downtrend.
The International Business Times recently published an article written by Max Willens entitled “What's Really Killing Digital Media: The Tyranny of Impression", explaining how the digital publishing turns out eroding their own potential of resources.
